Salesforce1 was launched in 2013 to keep up with the increasing demand for mobile CRM applications to serve software vendors, developers, and customers with applications and third-party services such as Evernote, LinkedIn, and Dropbox. Instant and customised customer service, on-screen guided and live video support are some of the highlights which contribute to its popularity among active users for bespoke mobile applications. It is a mobile-first CRM in essence.