Integrating MailChimp with Salesforce CRM can be done in two ways, one with MailChimp for Salesforce application, and the other is through in-built MailChimp integration. It simplifies the communication between Salesforce and MailChimp contacts. The integration provides you with the salesforce link on the import page to transfer the contact from CRM to Mailchimp. Also, it has a tracking option on the dashboard. You can enable this option for all the communication in Salesforce and track the activity in CRM.
Salesforce & Mailchimp Integration Features
Add Salesforce contacts to a Mailchimp audience
Add Salesforce leads to a Mailchimp audience
Regularly sync data
Create new Salesforce leads from Mailchimp Subscribers
View Mailchimp Campaign reporting data
Query Builder: Salesforce leads, contacts, person accounts, and campaign members
Data Sync: Automatically add leads and contacts as Mailchimp subscribers
Lead Creation: create Salesforce leads from your newest Mailchimp subscribers
MailChimp Triggers & Action
New Subscriber
Updated Subscriber
Campaign Sent
Subscriber Cleaned
New Campaign
New List/Audience
Unsubscription From Campaign
Unsubscription From List
Unsubscription From Audience
Add or Update a Subscriber
Get Subscriber Activity
Remove a Subscriber from Group
Unsubscribe from list
Search Subscribers
Add a Tag
Add a Subscriber to Automation
Tag a Subscriber
Add an Audience
Add a List
Remove a Subscriber from an Automation Email
Salesforce CRM Triggers & Action
New Contact
New Custom Object
New Lead
Updated Opportunity
New Opportunity
New Task
New Account
Updated Opportunity Property
New Event
Updated Lead
Get Opportunities of a Contact
Updated Account
Updated Custom Object
Updated Contact
Updated Contact Property
Updated Account Property
New Case
New Note
Updated Opportunity Stage
New Case Comment
Add or Update a Contact
Add or Update a Lead
Add or Update an Event
Add a Note
Add or Update an Opportunity
Add or Update a Task
Add a Campaign Member
Add or Update a Case
Search a User
Search Events
Add or Update an Account
Add or Update a Custom Object
Search a Lead
Get Account of a Contact
Add a Call Log
Get Contacts for a Opportunity
Search an Account
Search a Task
Search an Opportunity
Search a Contact
Search Custom Objects
Search a Folder
Search a Case
Search Campaigns
Integrate Mailchimp and Salesforce the Way You Want.