Importance of CRM in digital marketing
Internet is everywhere and hence customers can access your business website and brand from anywhere across the world. However, the question remains if the customers trust their brand? To promote brand and grow sales, every business should have a mobile responsive website and a social media presence on Facebook, Twitter, Instagram, etc. To trust your brand, customers seek relevant reviews, content, and communication. They look for services or brand which is well known and fulfill their expected needs and choices.
An effective digital marketing strategy requires a detailed analysis of targeted customers, their interests, and the kind of content they respond to. For these reasons, CRM tools are tremendously beneficial as they manage customer data and provide insights into customer interaction and needs. The integration of CRM with social media apps helps businesses to make better decisions by compiling customer data and driving sales. In addition, it is cost-efficient & active, so even small companies can afford it.
Zoho CRM Integrations for Digital Marketing Processes
Zoho CRM is a software that consolidates and stores all the customer details like contact information, browsing history, purchasing behavior, and interest at a centralized space. Zoho CRM integration with digital marketing tools will help to improve your sales and expand your business in numerous ways. Here we discuss some of the Zoho CRM integrations that assist with effective digital marketing
1. Zoho CRM and Google Adwords Integration
2. Zoho Google Analytics Integration
Zoho for Social Campaigns
1. Zoho Facebook Integration
2. Zoho LinkedIn Integration - for LinkedIn social campaigns
LinkedIn is a channel that connects and introduces you to a good number of industry professionals. It helps you to target the specific type of audience based on company size, industry, job title, years of experience, etc. It is one of the best tools for B2B advertising. Integration of Zoho CRM with LinkedIn will help sales professionals to directly access LinkedIn profiles, activities, and networks of the prospects. It also allows the sales team to push leads from CRM to LinkedIn sales navigator, which will enable them to take a follow up by sending a message or mail.
LinkedIn has a feature called Sponsored ads that means you can add your lead-form within the feed of LinkedIn, which can be articles, images, or videos. Once the customer clicks on this image or video, their LinkedIn profile information is submitted directly into CRM. This results in a successful lead generation, and the customer does not even have actually to fill the form.
3. Zoho Whatsapp Business Integration
4. Zoho Twitter Integration
What is better than understanding your customer needs before it is even demanded? To help with this insight, Zoho ContactManager’s account and Twitter integration come handy. It will allow businesses to pursue a proactive approach to understand their customers by following tweets, comments, messages, and posts about their brand on Twitter.
You can also engage in real-time conversations on twitter with multiple customers at once using ContactManager to resolve your brand-related doubts and queries. Zoho provides a feature called “Add keyword tracking for twitter” that enables you to add your brand-related keywords. This feature will get you all the related tweets under a social tab column.
5. Zoho Mailchimp integration
6. Zoho Amazon integration
Social CRM Boosts Sales by 30%
The Way Forward
Zoho CRM integrations provide immense benefit to launch a successful digital marketing strategy. However, it is always recommended to hire Zoho CRM integration experts because of their problem-solving skills, depth of knowledge, and focus oriented work. Their expertise in integration helps you to save your time. Our Zoho CRM integration Experts have a lot of experience which allows them to resolve every glitch that can occur during integration.