United Nation’s International Renewable Energy Agency (IRENA) has stated that 90% of the world’s electricity can and should come from renewable energy sources by 2050 for a a liveable planet meant for all of us. To realise this goal, research institutions, organizations, enterprises in the clean energy space, and individuals such as yourself are investing and focusing on alternative sources of energy for a safer future.
Given Salesforce’s goal of providing cloud-based software and solutions for businesses and organisations to build and retain strong customer relations, it is no surprise that the CRM platform has a comprehensive suite of solutions for the ‘Energy & Utilities’ industry with the fitting tagline of Lead the energy transition. Therefore, all stakeholders in the space of energy transition from fossil fuels to renewable sources (solar, wind, hydropower, biomass, and geothermal) can utilise Salesforce’s existing ecosystem (particularly Energy & Utilities Cloud, Net Zero Cloud, Service Cloud, and Einstein AI) in integration with IoT data from external platforms.
Closer look at Salesforce for IoT in Renewable Energy
While Salesforce retired its standalone IoT Cloud in 2020, its platform continues to play a critical role in enabling renewable energy companies to harness IoT data. Through APIs, middleware, and integration partners, Salesforce can ingest IoT sensor data from wind turbines, solar panels, smart meters, and grid equipment.
This data can then be:
- Centralised in Energy & Utilities Cloud for customer engagement, asset management, and service orchestration.
- Linked with Net Zero Cloud to track emissions reductions, energy efficiency metrics, and sustainability KPIs.
- Leveraged with Service Cloud + Field Service to trigger proactive maintenance workflows when IoT alerts (like overheating, downtime, or output drops) are detected.
- Enhanced by Einstein AI to predict energy demand, optimize asset performance, and improve grid balancing.
By serving as the customer engagement and workflow layer on top of IoT telemetry platforms (e.g., AWS IoT, Azure IoT Hub, or device management solutions), Salesforce helps renewable energy firms transform raw IoT data into actionable insights—improving reliability, efficiency, and sustainability outcomes.
A few examples where Salesforce has been used in the renewable energy sector, especially when integrating with IoT or smart assets.
01- Schneider Electric – IoT-Driven Energy Management
Schneider Electric uses Salesforce to connect millions of IoT-enabled devices, powering its “Life Is On” vision for energy efficiency. The platform enables real-time monitoring through Service Cloud and offers integrated CRM functionality to enhance customer service and predictive maintenance. (source: Salesforce Investor Relations)
02- Bolt Data – Wind Turbine IoT Management
Through its Bolt Data Connect integration, Salesforce supports wind turbine monitoring: it helps detect performance anomalies, trigger maintenance cases preemptively, and minimize downtime, highlighting how renewable energy assets can be managed efficiently with Salesforce IoT integration. (source: bolt-data.com)
03- AT&T + Salesforce – Emissions Monitoring via IoT + Net Zero Cloud
AT&T partners with Salesforce to harness IoT data from heavy machinery (e.g., fuel consumption, engine hours) on Net Zero Cloud. This enables real-time emissions tracking and sustainability management—useful for infrastructure-heavy industries including renewable energy operations.
So, Salesforce has already proven its value in renewable energy organizations, whether it’s managing solar installations, enabling predictive maintenance via IoT, or powering zero-carbon customer experiences. The platform’s flexibility, combined with AI and analytics, lets renewable energy players deliver efficiency, operational resilience, and sustainability at scale. We are only going to see more of Salesforce anchored digital transformation in the clean energy landscape as the world embraces goals for a sustainable future.
If you are operating in the energy and utilities space and need a hand with Salesforce implementation for your firm/organisation then drop a line here.
