Personalizing Legal Services with Salesforce Marketing Cloud, MA, USA
Business Challenges
A leading law firm which helps in divorce and family matters aimed to enhance their client acquisition and retention strategies, facing challenges like:
- Generic communication: Standard website content and emails were not resonating with individual client needs and circumstances.
- Limited engagement: Potential clients often abandoned the website or did not convert into paying customers.
- Missed opportunities: Inability to identify high value leads and tailor services to their specific requirements.

