Create Connected, Personalised Digital Experiences That Accelerate Growth
Today’s customers, partners, and employees expect seamless digital interactions across every touchpoint. Salesforce Experience Cloud empowers organisations to build secure, branded online portals and communities that bring people, processes, and data together ↣ all on a single, scalable platform.
At Advanz101, we help Australian businesses design, build and optimise Experience Cloud solutions that drive engagement, boost productivity and unlock the true value of your Salesforce ecosystem.
What Is Salesforce Experience Cloud?
Salesforce Experience Cloud (formerly Community Cloud) is a powerful Digital Experience Platform that enables organisations to build online spaces — such as portals, microsites, knowledge hubs, or partner collaboration environments — fully integrated with the core Salesforce CRM.
Whether your objective is empowering customers with self-service, enabling partners to sell more effectively, or improving employee communication, Experience Cloud provides the foundation to deliver personalised, data-driven digital experiences.
All while maintaining centralised data, secure access, and consistent brand identity.
Why Experience Cloud Matters for Modern Businesses
Users want fast answers and intuitive online experiences. Experience Cloud delivers personalised content, real-time information, and easy navigation — reducing friction, resolution time, and dependency on service teams.
Because Experience Cloud sits natively on Salesforce, every user interaction reflects the latest CRM data. No syncing issues, no integrations needed — just a single source of truth across teams, channels, and customer touchpoints.
Customers can find answers, log cases, track progress, and collaborate in communities without contacting support. Businesses see significant improvements in case deflection and CSAT.
Centralised collaboration spaces, dashboards, training modules and automated workflows make it easier for partners and employees to access what they need, when they need it — helping organisations build more productive and aligned communities.
Core Capabilities of Salesforce Experience Cloud
- Experience Builder
Create beautiful, responsive portals using drag-and-drop components and pre-built templates. No coding required — but extensibility is always available.
- Knowledge Management
Publish articles, FAQs, how-to guides and documentation directly from Salesforce. Users get quick access to verified information 24/7.
- Personalisation & Targeted Content
Deliver tailored experiences based on profile, role, location, account type or user behaviour. The right content always reaches the right audience.
- Automation & Process Integration
Automate workflows like onboarding, approvals, case creation and notifications using Salesforce Flow, Process Builder or custom components.
- Secure Access Controls
Role-based permissions, authentication rules and data sharing models ensure users see only what they are meant to see — nothing more.
- Analytics & Engagement Dashboards
Track user activity, page performance, knowledge effectiveness, partner engagement and case deflection metrics using native Salesforce reports and dashboards.
How We Deliver Experience Cloud at Advanz101
We bring a structured, collaborative and customer-focused approach:
We understand your audience, objectives, KPIs and existing systems. Together, we define a clear success roadmap.
We map user journeys, content hierarchy, navigation flow, data visibility and user access requirements.
Using Experience Builder, we create a branded, responsive and intuitive portal. Lightning components are added where advanced functionality is needed.
We configure role-based permissions, connect your CRM data, automate workflows and ensure full compliance with security best practices.
We conduct end-to-end testing across personas, devices and scenarios — ensuring smooth, secure user experiences before go-live.
After launch, we monitor analytics, gather feedback and provide enhancements to ensure sustained ROI.
Best Practices for a Successful Experience Cloud Implementation
- Start small — launch with a core journey before expanding.
- Focus on user experience, not just functionality.
- Maintain content governance for knowledge and resources.
- Use configuration-first approaches over heavy custom code.
- Measure engagement early using dashboards.
- Test permissions thoroughly for every persona.
Why Choose Advanz101?
At Advanz101, we combine strong Salesforce expertise with a practical understanding of business goals and user behaviour. We deliver Experience Cloud solutions that are:
- Scalable
architected for future growth
- Secure
built with best-practice access controls
- User-Centred
designed around real-world workflows
- Integrated
connected across your Salesforce ecosystem
- Measured
optimised for performance and ROI
Whether you’re building your first portal or reimagining an existing one, we bring the strategy, technology and experience needed to make it a success.
