A strong focus on customer relationships is a must for a business to achieve notable success!
Customers expect brands to communicate with them in a more appropriate, individualized, and spectacular way. Fortunately, they can achieve these objectives using one of the best existing technologies, CRM. Some of the most popular CRM solutions are offered by Salesforce and Oracle, two industry pioneers in customer experience.
In the given article, we will closely scrutinize Oracle VS Salesforce as they are competing fiercely in the CRM market. Oracle Fusion 360 and Salesforce 360 have a robust system of integrations and functionality. You can structure your business, gather vital customer data with these connectors, and make wiser decisions to help your business expand.
Therefore, to assist you in making a correct investment choice, we will precisely cover all the exciting features of the Oracle Fusion VS Salesforce Customer 360.
Currently, consumers aspire to get a seamless customer experience across several platforms at once. To achieve such a result, you need Salesforce Customer 360. How?
Let’s first understand its concept!
Salesforce Customer 360 is a unified CRM platform that promotes internal alliance by merging sales, marketing, commerce, analytics, and IT together on a single online podium. In addition, businesses can now fully digitalize their business through automation with Einstein AI to provide a smooth customer experience. Finally, it ensures hi-tech security to business data that even a professional hacker can’t creep into the system.
How does Salesforce Customer 3600 Work?
Why Salesforce Customer 360 is a comprehensive platform? The answer is the presence of several unique solutions that make it best suited for businesses:
- Sales Cloud: It customized CRM solution by centralizing sales information and activity for the swift selling of services
- Service Cloud: It automates the service procedure for faster delivery of customer service
- Marketing Cloud: It delivers personalized sales journeys across multiple channels
- Experience Cloud: Develop Gen-next customer portals for effective communication between shareholders (employees, customers, and partners)
- Genie: It brings together customer data and develops a real-time and automated interaction with the customers
- Einstein AI: It is an AI+CRM platform to make Customer 360 more clever
Oracle Fusion 360
It is a CRM tool designed on Oracle cloud that emphasizes enterprise sales performance and excellent business insight by offering complete control over clients’ data. The best CRM tool found its usage among medium and large-sized organizations as it provides unlimited efficiency with business operations and functions.
Additionally, several industries yearn for Oracle Fusion 360, and they are:
- Business Process Management
- Human Capital Management
- Financial Services
- Procurement
- Supply Chain Management
How does Oracle Fusion 360 Work?
It incorporates a ‘complete CRM’ approach to engage deeply with the customers with the help of its three applications:
a. Standard Based Architecture
The Oracle Fusion is a standard-based technology that reacts rapidly and offers user-driven, adaptable business software that supports best-in-class business capabilities. It comprises:
- Oracle WebCenter comes with capacities of business intelligence
- Oracle SOA Suite that deploys, manages and designs SOA applications
b. Business Processes
It contains Oracle product lines like PeopleSoft and Oracle E-business Suite. It is user-friendly and enhances productivity.
Therefore, Oracle Fusion is a fully functional, highly customizable CRM that gains even more features when combined with other Oracle ecosystem products.
Oracle Fusion Vs Salesforce 360
Every business must manage its commercial ties with its clients, and for that to happen, they have to find a perfect CRM solution that will suit its business flawlessly. So, we will go through many aspects that define the difference between them.
a. Software Features
Here is the breakdown of the presence of features in both Oracle Fusion and Salesforce 360:
| Features | Salesforce Customer 3600 | Oracle Fusion CRM |
| Activity Tracking | Present | Absent |
| Business Intelligence | Present | Present |
| Activity Dashboard | Present | Present |
| Contact Database | Present | Present |
| Calendar Management | Absent | Present |
| Campaign Management | Present | Present |
| Data Capture & Transfer | Present | Absent |
| Sales Forecasting | Present | Present |
| Workflow Management | Present | Present |
b. Sales Performance Management
The sales management software of Salesforce 360 emphasizes setting sales target quotes to develop real-time leaderboards to track performance and prioritize goals. Moreover, it also supports gamification tools with additional features of add-ons.
On the other hand, Oracle Fusion provides compensation dashboards that allow performance monitoring (at the team and individual levels). All staff members working in the sales processing department have access to the data that Oracle Fusion collects.
c. Lead Management
With Salesforce 360, one can access relevant data that customers can easily understand due to the presence of Einstein, which offers stylish lead-scoring capabilities. Meanwhile, the lead management of Oracle Fusion CRM provides a marketing platform called Eloqua that permits customers to configure ranking and lead scoring from websites and other social media visits.
d. Different in Pricing
| Editions | Salesforce 360 (price/ month/user) | Oracle Fusion (price/ month/user) |
| Standard | $300 | $65 |
| Professional | $1200 | $100 |
| Enterprise | $2100 | $200 |
| Unlimited/Premium | $3900 | $300 |
While comparing price ranges, Oracle Fusion is far more affordable than Salesforce. However, 360 comes with more features than Fusion that every enterprise must evaluate before choosing the CRM that suits their aspirations.
Instead of choosing the CRM with the most features or connectors, they must focus on what will work best for their company. Consider the nature of your business before selecting the appropriate elements. You’ll be able to decide which CRM to use after doing so.
According to the experts, if you are accustomed to Oracle products or are a part of an enterprise with a presence across the globe, Oracle Fusion is best for them. In addition, it offers high-tech integration that is enough to accomplish its business prospects.
On the contrary, Salesforce 360 will come in handy if your business has a clear direction. Moreover, it will benefit startups and small businesses by supporting well-round features to enhance their success rate.
