Real-Life Success Stories: How Companies Boosted Sales with Salesforce CPQ 

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Real-Life Success Stories: How Companies Boosted Sales with Salesforce CPQ 

Salesforce CPQ is a powerful tool for automating the quoting and ordering procedures of products and services. Many companies have taken further steps to incorporate Salesforce CPQ to boost their sales and enhance their business operations. In the given article, we will look at some real-life success stories of companies that have boosted sales with Salesforce CPQ

Crown Van Gelder 

Crown Van Gelder is a Dutch paper company that produces high-quality paper products for several companies. At one time, it found it difficult to create fully differentiated pricing for its products throughout its various business units. To cope with such challenges, they focused on a solution that could automate the pricing process and provide accurate quotes to their clients. 

In such a scenario, they turn towards Salesforce CPQ. Using it, they simplified their pricing process and offered accurate quotes to customers. Further, it assisted them in creating product bundles and pricing rules based on customer segments. As a result, the company increased its revenue by 10% and reduced the time to generate quotes by 50%. 

BetterUp 

BetterUp is a US-based online platform that avails career and leadership coaching services to individuals and enterprises. The company faced a challenge in quickening its go-to-market strategy and enhancing its sales process. They needed a system that could automate the ordering and quotation processes and offer precise prices to the clientele. 

Then, the company went towards Salesforce CPQ. It automated their ordering and quoting procedure to fasten up their marketing strategies. The tool allowed them to generate product bundles and pricing rules based on customer segments. Moreover, they assisted clients in differentiating their pricing strategy. The organization was able to improve income by 15% while cutting the time required creating quotations by 80%. 

 Cyntexa 

Cyntexa is a Salesforce consulting firm with offices in the US. It aids clients in implementing Salesforce solutions. It took a lot of work for the corporation to increase income and streamline its sales procedure. They need a system to automate ordering and quotation processes and provide consumers with precise prices. 

The company installed Salesforce CPQ, which enabled them to enhance their revenue and optimize their sales process. They were able to diversify their price approach thanks to the technology, which let them design product bundles and pricing criteria depending on consumer demographics. Consequently, the business raised its income by 20% while cutting the time it required to create bids by 60%. 

 DocuSign 

DocuSign is a software company that provides e-signature technology and digital transaction management services. The company needed help with its sales process, as it took too long to generate quotes and close deals. Further, it was affecting the overall sales performance of the company. 

To solve it, DocuSign implemented Salesforce CPQ to assist the sales team in creating accurate quotes quickly. So, there was a considerable reduction in the sales cycle. The sales team could now spend more time selling and less on admin tasks. It also helped in improving the collaboration between the sales and marketing teams. 

After implementing Salesforce CPQ and CRM, DocuSign saw a 30% increase in its sales productivity and a 25% increase in closed deals. 

Philips Healthcare 

Philips Healthcare is a company that provides medical devices, healthcare IT, and services. The company needed help managing its business customers’ pricing and bidding process. Manual quotation creation by the sales staff was time-consuming and error prone. 

The given firm utilized Salesforce CPQ to address the issue. The technology assisted the sales team in producing accurate estimates rapidly, shortening the sales cycle. Now, the sales crew could devote more time to selling and less to clerical work.  

Philips Healthcare observed a 20% boost in sales productivity and a 25% increase in finished agreements after using Salesforce CPQ. 

 L’Oréal 

L’Oréal is a French cosmetics firm that manufactures a variety of beauty products. The firm has trouble optimizing its sales procedure and giving consumers accurate prices. They need a system that could automate the ordering and quotation processes and avail consumers of precise costs. 

The firm in question used Salesforce CPQ, which aided in improving its sales process and automating its quoting and purchasing procedures. They were able to diversify their price approach thanks to the technology. It further lets them design product bundles and pricing criteria depending on consumer demographics. 

Thus, the organization cut quotation generation time by 70% while increasing revenue by 25%. 

Conclusion 

Salesforce CPQ is an efficient technique for automating sales processes and boosting revenue. The success stories of Crown Van Gelder, BetterUp, Cyntexa, DocuSign, Philip Healthcare and L’Oréal demonstrate the efficacy of Salesforce CPQ in improving the sales process and providing accurate quotes to customers. So, it is an appropriate way to boost sales with Salesforce CPQ, and businesses can successfully:  

  • Differentiate their pricing strategy 
  • Automate their quoting and ordering process 
  • Improve their revenue 
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